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Due to recent international media reports of terrorist attacks in airports, people are more aware of the risk terrorism poses to flying and the need for security measures in the airline industry. This study aims to examine factors affecting willingness to pay (WTP) for airline security and safety flights after terror attacks incident.

A polling company distributed an internet survey among 415 Israelis in July 2014, after thousands of missiles had been fired into Israel from the Gaza Strip, threatening the population and disrupting aviation traffic to and from Israel. The results show that individuals who attributed higher importance to airline security and exhibited more fear and less optimism were willing to pay more for airline security and safety.

The results show that individuals who attributed higher perceived importance to airline security and exhibited more fear and less optimism were willing to pay more for the security and safety of flying.

The implications of the study are important for understanding how terrorist attacks and negative aviation events affect people’s feelings, pessimism/optimism and general attitudes toward airline security.

Due to the increase in the number of terror attack involving airlines, it is important for understanding the demand for tickets on secure airlines. Such an understanding is essential for evaluating the perceived benefit of safety and security improvements in the aviation industry and for developing marketing strategies for different tickets.

The purpose of this paper is to examine the effects of tourists’ perceptions of political and economic instability and risks of terrorism on their intentions to travel to countries associated with various risks.

A total of 648 Greek, Israeli and Portuguese students completed a questionnaire focusing on their perceptions concerning factors that shape their travel decisions.

The findings showed that among tourists from Greece and Portugal, the experience of economic crisis and the salience of economic and political hardships mitigated their intentions to travel to destinations with similar problems. These factors had no effect on Israelis, who have not experienced such problems in their country. Frequent terrorist incidents diminished the intentions of Greek tourists to travel to destinations marked by terrorism, such as Israel. Thus, different factors affect tourists’ travel-related decisions in each of the three countries.

The study sheds light on how potential tourists construe the risks of traveling to specific destination countries based on hazards in their home countries, a topic that to date has received little research attention.

The purpose of this paper is to compare the evaluations of various risks by young Israelis living in conflict area and their Polish counterparts, who do not live in conflict area and how these perceptions affect their traveling intentions to destinations with different types of risks – Egypt, Turkey, India and Japan.

The research participants were 713 Israeli and Polish students who responded to a structured questionnaire.

The findings validate the assumption that contextual distinctions shape differently factors affecting traveling risk estimation and the intention of young people to travel abroad. The results indicated that the priming effect is substantial, reflected in Israelis’ significantly higher assessments of risks concerning destinations with terror, health and natural disasters hazards in comparison to Poles’ evaluations. As predicted, Israeli students exhibit lesser intentions to travel to Turkey, Egypt and India than their Polish counterparts. The study also showed similarities between Israeli and Polish students. Young tourists’ with strong aversion to health hazards exhibit low intention to travel to India and those refraining from economic crisis are reluctant to travel to Egypt. The intention to travel to Japan and India decreased with high perception of destination risks.

The current study constitutes a new departure in studying the contextual effects on travel-related decision making. It focusses on the impact of conflict ridden environment on intentions, attitudes and risks perception of young tourists with respect to traveling to risky destinations, previously hardly studied.